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Privacy Policy


Wilful Ink complies with GDPR data regulation and has a double opt in policy on email collection. You can choose to use this website without giving consent to collect data for marketing purposes.

I only want you to click the opt into marketing button if you want to hear more from me.

Cookies are small text files that can be used by websites to make a user's experience more efficient.

The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.

This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.

Your consent applies to the following domains:

Why do you need my information?

I need it to process your order.

When you purchase something from Wilful Ink, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address so that we can effectively process and ship your order.When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn which browser and operating system you are using. This allows us to display our store in the most user-friendly way.

Email marketing:  With your permission only, Wilful Ink may send you emails about our online store, new products, sales, news and other updates.

You can say yes or no to marketing, it's up to you.

How do you get my consent? You give it to me. When you provide Wilful Ink with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, I collect your necessary info with the intention of using it for that specific reason only. If I ask for your personal information for a secondary reason, like marketing, I will ask you directly for your expressed consent- for example you would tick an opt in box, which triggers an opt in email. Our opt in box says "Keep me up to date on news and exclusive offers." You can choose to tick this or not. You can also choose to place an order without supplying an email address if you wish as long as we have another way to contact you in case there are any issues with your order.

How do I withdraw my consent?
Just unsubscribe! I only want to pop up in your inbox if you are interested in maximalist design.

If after you opt-in to receive marketing emails, you change your mind, you may withdraw your consent for us to contact you, or for use of your information at anytime by clicking UNSUBSCRIBE at the bottom of our emails or by contacting us at

I need to share your basic info with people help me to deliver your order.

If you have not opted in to marketing, but have made a purchase or created an account, I only share your information with other companies where it is necessary to processing an order.

This is a list of GDPR compliant companies we share your data with for the purposes of processing an order and accounting. These companies will not use your data for any other reason.

These are the 3rd party applications we use to process orders.

  • Shopify - for Order and Payment Processing
  • Paypal- For Payment Processing
  • Stripe- For Payment Processing
  • Xero - For Accounting  Purposes
  • Parcel 2 Go


If you have opted into email marketing we use Mailchimp to store your data and send you marketing emails. Mailchimp is GDPR compliant and your data is password protected.  If you have found our website via Facebook, we have a cookie registering impressions from Facebook. Please see the Cookies section for this. Every 6 months we delete any unused data.

We may have to disclose your personal information if we are required to do so by the forces of law (the police for example) or if there is any illegal activity associated with a transaction, or activity which violates our Terms of Service. In this case we would seek legal advice before disclosing your information.

We can't remove your data from Paypal or your bank. Only you can do that.

Payment Security

We take your payment details and the security of your data very seriously. Your credit or debit card information is processed by Shopify and is shown to us in a way that we can only see the last 4 digits of the card number. Paypal transactions are handled by Shopify and Paypal, both GDPR compliant companies.

General Security


We follow all PCI-DSS requirements and implement additional generally accepted industry standards. Our website is powered by Shopify, which is considered safe.
Your personal and payment data is password protected within Shopify.

Age of Consent

You need to be an adult to use this website. By using this site, you represent that you are at least the age of majority in your country,  state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

Changes to this Privacy Policy

Wilful Ink reserves the right to modify this privacy policy in accordance with new regulation. If we make material changes to this policy, we will notify you here so that you are aware of what information we collect, how we use it, and under what circumstances we use it.

Questions and Contact Information

Just ask!
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, please contact me directly at

I take my own privacy very seriously and do the same for my customers. If you’re not happy, I’m not happy, and will  make sure I only store the information you want me to have about you.