Flexographic Wallpaper Printing. May 18 2017

It's been a while since I did a behind the scenes on wallpaper printing so here a few pictures to show you what happens after the wallpaper rollers are engraved. 
The first step is to mix the paint for the pad or background colour. 
This is the rich purple for Beetlenut. Looks a bit messy doesn't it? 
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ink mixing
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The background colour is then applied with a blank roller. The image below is the gorgeous teal green which is one of my all time favourite colours. 
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wallpaper printing
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Then, the exciting bit! The engraved roller is used to apply the design. In this case, glorious metallic gold.
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metallic bug wallpaper
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I'm so in awe of this wonderful traditional process. The detail is absolutely phenomenal. Due to the nature of my work and the tiny dots I was concerned some of the finer parts would be lost or smudged or blurred in some way. I am pleased to say the outcome was just as I had hoped. 
As much as I love digital printing for the scope it gives me (far more colours, shorter print runs and smaller minimum orders etc) flexographic printing will always be very special to me.
It's a little bit magic. 
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