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Flexographic Wallpaper Printing. May 18 2017

It's been a while since I did a behind the scenes on wallpaper printing so here a few pictures to show you what happens after the wallpaper rollers are engraved. 
The first step is to mix the paint for the pad or background colour. 
This is the rich purple for Beetlenut. Looks a bit messy doesn't it? 
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ink mixing
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The background colour is then applied with a blank roller. The image below is the gorgeous teal green which is one of my all time favourite colours. 
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wallpaper printing
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Then, the exciting bit! The engraved roller is used to apply the design. In this case, glorious metallic gold.
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metallic bug wallpaper
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I'm so in awe of this wonderful traditional process. The detail is absolutely phenomenal. Due to the nature of my work and the tiny dots I was concerned some of the finer parts would be lost or smudged or blurred in some way. I am pleased to say the outcome was just as I had hoped. 
As much as I love digital printing for the scope it gives me (far more colours, shorter print runs and smaller minimum orders etc) flexographic printing will always be very special to me.
It's a little bit magic. 
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Roller Engraving - Part 1 November 24 2014

I'm halfway through the journey of printing my first batch of wallpapers. Allow me to invite you into my brain and see what's been happening this week!

As I may have mentioned before I have decided to print my wallpapers flexographically. Screen printing wouldn't capture the level of detail in my inky drawings and digital, well, it's just not quite as satisfying as the traditional methods.

I sent my digital files off to the engravers and they sent me back some proofs in the post. This was a great way for me to see my designs in the correct scale and play around with a few colour options.

There were a few changes to be made straight away.

Detail from 'Beetlenut'

 

The scale of 'Beetlenut' has now been halved and the horizontal gap closed. I added more beetles and flowers to 'The Froghoppers Reflection' which meant going back to the drawing board a few times.

 

Detail from 'The Froghoppers Reflection'

 

"The Tangled Hawkmoth' was originally the one I was least pleased with, but it turns out it was also the one I didn't have to change anything on.

 

Detail from 'The Tangled Hawkmoth'

 

I chose to print my designs flexographically because it best suited my style of drawing. Screen printing would have inevitably missed some of the finer details. Digital is a great, modern way to print with many advantages. One being that you can often mix and match designs and have very low minimum order quantities. I may still use digital printing for custom orders. This means I will still be able to offer people other colour ways in addition to my main range.

However, I also chose flexographic printing for the colour options. Specifically, metallics. I wanted those rich gold, silver, copper and brass hues that I just couldn't get with digital printing. I was also really pleased that I could keep the manufacturing in the UK and support our local economy whilst reducing the need for sending my products overseas which only adds to a company's carbon footprint.

Next week I'll show you the step by step process of my rollers being engraved. I still have to finalise colours, then the printing begins!